TED TALK: Producer and DJ Mark Ronson On Sampling

Sampling isn’t about “hijacking nostalgia wholesale,” says Mark Ronson. It’s about inserting yourself into the narrative of a song while also pushing that story forward. Watch the DJ scramble 15 TED Talks into an audio-visual omelette, and trace the evolution of “La Di Da Di,” Dough E. Fresh and Slick Rick’s 1984 hit that has been reimagined for every generation since.